NCDs threaten progress towards the 2030 Agenda for Sustainable Development, which includes a target of reducing premature deaths from NCDs by one third by 2030 (SDG3.4). With poverty being closely linked with NCDs, the rapid rise in NCDs is predicted to impede poverty reduction initiatives in low middle-income countries (LMICs), particularly by increasing household costs associated with health care. A comprehensive approach is needed requiring all sectors including health, finance, transport, education, agriculture, planning and others. Find HERE presentation made during the session,

With the rise of NCDs in Kenya, palliative care can help people with NCDs better manage their illnesses by supporting their physical, emotional, and social needs. Integration of palliative care in primary health care of NCD management is vital in addressing the growing burden of health-related suffering. Palliative care focuses on giving relief to a patient from the symptoms and stress of a serious illness, and should ideally commence upon diagnosis of a condition, and continue throughout treatment.   Find below presentations made during the session Palliative Care NCD Prevention and Management Media workshop by Dr Zippy Ali Inclusion of PLWPNs in Advocacy by David Musyoki     

Hypertension, itself a cardiovascular condition, is a significant risk factor for other cardiovascular diseases. The purpose of the training was to strengthen noncommunicable disease (NCD) capacity of the media to be able to inform the public on the risk factors towards the prevention and control of NCDs. Find HERE the presentation during the session.

In Kenya, there is a lack of understanding about diabetes, including among journalists. NCDAK embarked on an NCD media training to provide journalists with potentially life-saving information for them to be able to relay this information about diabetes to the public effectively. Dr Nancy Ngugi, head of diabetes and endocrine clinic, Kenyatta National Hospital, Nairobi, Kenya, facilitated the training emphasising on the need to educate people about NCDs and chronic illnesses because that is an issue not only in Kenya but in Africa. Find HERE the presentation slides during the diabetes session  

There is an immense but untapped role of media and the limited capacity of NCD experts/advocates to effectively communicate NCDs, the challenges advocates meet in trying to create NCD awareness. David Makumi will highlight how journalists play a key role in raising awareness of non-communicable diseases (NCDs). Gladys Gachanja will show how the media can support NCD advocacy more effectively who will highlight global or regional trends and some insights on the challenges of media in communicating about NCDs. Find HERE the presentation made during the session.